AI IMAGE-MAKING
AI
Playground.
My explorations in fashion, beauty, still life and film, created with AI.
Selected workWorth
the trouble.
A short film about thirst, temptation and a very quick escape.
Concept · Creative direction · AI film
Self-initiated product film for AHH
02 / OFF THE CLOCK
A day away.
A story in denim.
A fashion editorial following a day on the road.
Concept · Creative direction · AI imagery
Self-initiated fashion editorial
A scent,
taking shape.
A seven-image launch concept for LOEWE Bittersweet Oud, moving from intrigue to the reveal and the anticipation of opening.
Concept · Creative direction · AI imagery
Self-initiated concept featuring LOEWE
A few drops
of pleasure.
A beauty story exploring the pleasure of face oil through skin, touch and the intimacy of a day by the sea.
Concept · Creative direction · AI imagery
Self-initiated concept featuring Maison Sable
Creative direction
THE CONCEPT
Desire begins with touch.
The idea was to make Maison Sable desirable through the experience of using it. The oil's golden colour, the precision of the dropper and the bottle held in a relaxed hand give the product a tactile presence. I built the sequence around those points of contact, moving from the privacy of the bedroom into the openness of the coast. Changes in light, wardrobe and framing allow the day to unfold. Throughout, the product remains the thread: first familiar, then experienced, and finally held with attention.
THE VISUAL DIRECTION
The visual language comes from my approach to beauty photography: luminous skin, velvety tonal transitions and depth in the shadows. Warm stone, timber and soft fabrics echo the richness of the oil, while restrained sea blues give it space. Framing moves between gesture, portrait and setting so the campaign can hold both product detail and human presence.
After
the Effort.
A beauty editorial exploring the moments after exercise.
Concept · Creative direction · AI imagery
Self-initiated beauty editorial
Light you
can almost
feel.
A still-and-motion study of light, glass and stone.
Concept · Art direction · AI stills & motion
Independent concept featuring Bottega Veneta fragrance
The product.
Part of the story.
A fashion story set over an afternoon on a clay tennis court.
Concept · Creative direction · AI imagery
Independent editorial concept featuring Chanel tennis balls
A still life.
With a feeling.
Still-life studies of coloured glass, petals and sculptural form.
Concept · Art direction · AI imagery
Independent concept featuring Dries Van Noten fragrance
