CREATIVE DIRECTION · AI IMAGERY · FILM
AI Explorations
A photographic eye, exploring another medium. Independent AI imagery and films by New York fashion and beauty photographer Saloni Agarwal.
Consistent characters · Faithful products · Hybrid real + AI shoots
01 / OFF THE CLOCK
A day away.
A story in denim.
A six-image denim editorial, from open road to ranch. Wide landscapes and close portraits keep the wardrobe within one character’s day.
Concept · Creative direction · AI imagery
Spec concept · Fashion editorial
Concept & direction
THE IDEA
A wardrobe with a life around it.
Build a denim editorial around a day away: a roadside encounter, the ride, the ranch and a final wave goodbye.
THE DIRECTION
Alternate wide scenes with close portraits and gestures. Carry the same character, denim wardrobe and sense of daylight through the six-image sequence.
Worth
the trouble.
A 26-second product film built around a runner, a bottle of water and an unexpected escape.
Concept · Creative direction · AI film
Spec concept · Product film for AHH
A scent,
taking shape.
A seven-image fragrance launch concept, moving from shadow and material details to the bottle reveal. Warm wood, citrus and glass give the sequence its visual language.
Concept · Creative direction · AI imagery
Spec concept featuring LOEWE
Where the game pauses.
A fashion and accessories story set on a clay tennis court, moving between portrait, product detail and the pause after the game.
Concept · Creative direction · AI imagery
Spec concept featuring Chanel tennis balls
A few drops
of pleasure.
A six-image beauty and product story for an imagined skincare brand. Skin, gesture and coastal light connect face oil to the ritual of using it.
Concept · Creative direction · AI imagery
Spec concept · Imagined skincare brand
Concept & direction
THE IDEA
Desire begins with touch.
Introduce an imagined face oil through the experience of using it: the dropper against skin, the bottle in a relaxed hand and a quiet moment by the sea.
THE DIRECTION
Luminous skin, warm stone and soft fabrics echo the oil’s golden color. Portraits, application and product details carry the six-image story from bedroom to terrace and hammock.
Sculpted in burgundy.
A fragrance still-life study in burgundy glass, pink petals and sculptural form. Close details and wider compositions explore color and material.
Concept · Art direction · AI imagery
Spec concept featuring Dries Van Noten fragrance
After
the effort.
A beauty editorial built around flushed skin, water and the pause after exercise.
Concept · Creative direction · AI imagery
Spec concept · Beauty editorial
Light you
can almost
feel.
A fragrance study pairing still images with a short motion sequence. Glass, stone and shifting light shape the product’s presence.
Concept · Art direction · AI stills & motion
Spec concept featuring Bottega Veneta fragrance
Built for a brief.
One character, the whole series.
Faces, wardrobe and light stay consistent across every frame, not just the hero shot.
Your product, rendered faithfully.
Built from your product references and refined with you until every detail matches.
Fast concepts, clear rounds.
A tight path from mood frames to finished key visuals, with revisions agreed upfront.
Real shoot, AI world.
Photograph the product in studio, then build the scene around it with AI.
WORK WITH SALONI
Commissions &
collaborations.
Creative direction and AI image-making for fashion, beauty and product brands, from early concept to final frames.
- Concept decks and mood frames for pitches
- Campaign key visuals and editorial series
- E-commerce and product variations
- Short AI films and motion